Rachel Paves is a User Experience Director based in San Francisco, CA
My passion is connection. I lead with empathy to understand customer needs and business challenges to create experiences that are simple, memorable, and impactful. I am currently UX Director at Hero Digital. I have a diverse background and over 12 years of experience working in multiple disciples throughout my career such as product design, UI, digital marketing, and eCommerce.
My other loves include traveling, teaching barre, running, and cooking culinary masterpieces.
Specialities
User Experience
User Research
Strategy
Product Design
Ecommerce
Prototyping
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